Alberta expands regulated betting as Canada considers advertising oversight

Alberta’s regulated online gambling market expanded as its 90-day transition period for unregulated operators ended on 13 October. The Alberta iGaming Corporation reported 51 approved sites live, with 30 operators launching regulated platforms. The provincial government described greater commercial competition as central to its strategy against illegal platforms. ¹²

PowerPlay launched online sports betting and casino services in Alberta using GiG Software technology, following AGLC approval. The launch made PowerPlay GiG’s fourth active brand in the province. In Ontario, legal adviser Inteliumlaw introduced licensing support for operators and suppliers seeking entry into the regulated online market. ³⁴

Federal advertising oversight also featured on the agenda, with the House of Commons due to review proposed sports betting advertising legislation. Separately, reported Supreme Court objections concerned Ontario’s online poker market, where shared liquidity increases player pools and the pots available. ⁵⁶

Entries cited

1. Alberta’s AiGC reports 51 approved iGaming sites live as grace period ends 2026-10-14
2. Alberta government expands betting competition to tackle illegal platforms 2026-10-12
3. GiG Software powers PowerPlay’s sportsbook and casino launch in Alberta 2026-10-12
4. Inteliumlaw introduces gaming licensing support for Ontario operators and suppliers 2026-10-13
5. House of Commons reviews proposed sports betting advertising oversight bill 2026-10-16
6. Ontario online poker liquidity faces Supreme Court objections 2026-10-15

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