ANJ broadens advertising cooperation as French online gambling revenue rises

France’s online gambling market generated €1.45bn in gross gaming revenue in the first half of 2026, up 11% year on year. Online sports betting stakes increased 10.6% to €6.6bn. The figures followed €11.517bn in sports betting stakes and €1.766bn in gross gaming revenue for 2025. ¹²

ANJ’s research, published on 12 October, found that players classified as risky or highly risky accounted for 80% to 89% of stakes on certain sports bets. A separate ANJ note identified concerns involving live betting and participation by players showing excessive gambling behaviour, while citing football and tennis as growth drivers. ³⁴

ANJ also expanded its cooperation with advertising body ARPP to cover online games involving monetisable digital objects, including tokens, blockchain and cryptocurrencies. Separately, Dieppe published a municipal casino operating tender with a stated value of €128m and a 16 November submission deadline. ⁵⁶

Entries cited

1. France’s online gambling market grows 11% in H1 2026 2026-10-15
2. France records €11.517bn in online sports betting stakes in 2025 2026-10-12
3. ANJ finds high-risk players generate up to 89% of stakes on specific bets 2026-10-14
4. ANJ reports 12% growth in French online sports betting 2026-10-12
5. ANJ extends French advertising oversight partnership to games involving monetisable digital objects 2026-10-15
6. Dieppe issues tender for public service delegation to operate its municipal casino 2026-10-15

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