By The Weekly Edge desk ·
AGCOM approved an addition to its gambling communication guidelines, Agimeg reported. MP Stefano Vaccari welcomed the clarification on advertising and responsible gambling but called for further ministerial action.
The additional guidance clarifies communication rules while drawing calls for further advertising measures.
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Operators can provide feedback as AGCOM prepares stricter rules amid concerns about promotional activity on operator-linked information sites.
The proposed guidance and consultation could affect how operators communicate about gambling and how platforms identify illegal promotion.
Operators can submit input before the inquiry concludes, shaping guidelines for centralised rights sales through 2030/31.
Corcoran’s call asks gambling businesses to combine identification of at-risk players with communication that helps players feel safe.
The forum will examine audience understanding and behavioural effects of responsible gambling messages following new AGCOM guidelines.
The forum will examine whether audiences understand responsible gambling messages and whether communications influence behaviour following new AGCOM guidelines.