By The Weekly Edge desk ·
The ANJ has started a campaign ahead of an expected rise in World Cup betting, iGaming Business reported. A Toluna-Harris survey found 41% of respondents planning to watch the tournament also intended to bet.
The campaign responds to anticipated tournament betting among surveyed prospective World Cup viewers.
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Licensed operators must submit advertisements for review six months in advance under ANJ’s stricter requirements.
Suppliers of gambling-like games involving monetisable digital objects now fall within the ANJ–ARPP advertising oversight partnership’s expanded scope.
The findings could influence which sports betting markets operators may offer in France.
France’s online sports betting stakes grew 12.0%, giving operators and investors a measure of market growth.
The ANJ identifies live betting and participation by players showing excessive gambling behaviour as concerns amid market growth.
The renewal extends cooperation between ANJ and ARPP on gambling advertising in France.