By The Weekly Edge desk ·
BNLData reported that Betano institutional relations director Guilherme Figueiredo defended betting advertising in a Folha de S.Paulo interview. He cited investment in Brazilian football and contributions to social programmes.
The comments set out Betano’s position in Brazil’s betting advertising debate.
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The comments support revised advertising messages while disputing claims of operator illegality.
Betano’s executive supports maintaining advertising access under Brazil’s regulatory framework.
Betano’s sponsorship places the brand at Euro 2028, extending its UEFA partnership through the tournament.
Certification under Italy’s new rules and named operator partnerships show TaDa’s routes into several regulated markets.
Virtual overlays let Conmebol replace betting brands with institutional messages or other sponsors for Brazilian viewers.
Licensed operators face site blocking and requirements to return customer funds while Congress considers the provisional measure.