DAZN Bet becomes official betting sponsor of Atlético de Madrid in multi-year deal
By The Weekly Edge desk ·
Summary
DAZN Bet has agreed a multi-year deal to become an official betting sponsor of Atlético de Madrid. The partnership will include prize draws and fan experiences linked to the club over several seasons. The company says the deal fits its growth strategy in Spain and its role within the wider DAZN ecosystem.
Why it matters
The multi-year club partnership includes prize draws and fan experiences, supporting DAZN Bet’s stated growth strategy in Spain.