By The Weekly Edge desk · · Updated
Denmark's government has reintroduced a bill to tighten gambling regulation, reported by European Gaming. The proposal includes a whistle-to-whistle ban on gambling advertising.
The proposed ban would restrict operators' gambling advertising during matches in Denmark.
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The piece identifies gambling-related harm, consumer behaviour and channelisation as areas whose response to Denmark’s reform remains uncertain.
The proposal could require operators and affiliates to change advertising practices and turnover-based commission agreements in Denmark.
Operators face a proposed staged rollout of Denmark’s gambling reforms during 2027, with parliamentary debate due in October.
The decline gives operators and investors a lower August revenue benchmark for Denmark’s gambling market.
The proposal would change advertising rules, licence requirements and enforcement powers for gambling operators in Denmark.