Fanatics chief forecasts sportsbook marketing spending could reach $7bn in 2027
By The Weekly Edge desk ·
Summary
Fanatics chief executive Michael Rubin estimated that regulated sportsbooks could spend up to $7bn on marketing, including advertising, next year, Casino.org reported. He made the forecast in a CNBC interview as competition from prediction markets intensifies.
Why it matters
Rubin’s forecast describes potential sportsbook marketing costs amid competition from prediction markets, rather than spending already committed.