Government commission sets Italy’s responsible gambling campaign priorities and 35% digital advertising cap
By The Weekly Edge desk ·
Summary
Italy’s government commission has sent remote gambling concessionaires its 2026 campaign guidance, reported by PressGiochi. The document covers financial management, addiction prevention, protection tools and illegal gambling risks. It caps paid advertising on social networks and digital channels at 35% of total campaign budgets and requires campaigns to serve informational, educational and preventive purposes.
Why it matters
Remote gambling concessionaires must plan campaign content and media spending around the commission’s priorities and digital advertising limit.