IAP plans responsible gambling communications rules for its self-regulatory code
By The Weekly Edge desk ·
Summary
Italy’s advertising self-regulator IAP is preparing rules for responsible gambling communications, intended to become part of its self-regulatory code. The framework would make existing guidance more practical and allow IAP to intervene against messages that exceed permitted limits; executive agreements on responsible gambling communications and influencer marketing are also being prepared.
Why it matters
IAP’s planned code could clarify responsible gambling communications and permit intervention when messages exceed limits.