Ipsos Doxa study finds limited recall of responsible gambling messages in Italy
By The Weekly Edge desk ·
Summary
Ipsos Doxa presented research at the FAIR Foundation’s forum showing that 80% of Italians consider responsible gambling communication important, but only about 21% recall related initiatives. Respondents called for clear, practical prevention messages that explain risks and are distinguishable from commercial promotion.
Why it matters
The gap between importance and recall points to demand for practical messages distinguishable from commercial promotion.