Italy issues rules for concessionaires' responsible gambling campaigns, capping paid digital spend at 35%
By The Weekly Edge desk ·
Summary
A government commission set up under Legislative Decree 41/2024 has issued a programme document for 2026 responsible-gambling communication campaigns, which ADM has passed to online gaming concessionaires. Campaigns must cover four topics: money management and financial risk, gambling disorders, the effectiveness and limits of protection tools, and the consequences of illegal gambling. Paid social and digital advertising is capped at 35% of a campaign's budget, with national and local TV, radio and press favoured, and operators must file annual reports on costs and reach.
Why it matters
Concessionaires must cover specified responsible-gambling topics, limit paid digital advertising and report campaign costs and reach annually.