By The Weekly Edge desk ·
The NFL has selected Fanatics Sportsbook as an official sportsbook partner, Sports Handle reported. The league’s agreements with DraftKings, FanDuel and Caesars Sportsbook expired in March, leaving it without a partner in that category for more than four months.
Fanatics gains official NFL sportsbook partner status, filling a category vacant since the league’s previous agreements expired.
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The agreements give three sportsbook operators NFL marketing rights and official data access while requiring cooperation on betting integrity and responsible gambling.
Fanatics’ potential $1bn advertising spend would support its effort to challenge DraftKings and FanDuel in US sports betting.
Fanatics plans to increase marketing spending from $350m to $800m, potentially $1bn, to narrow the gap with DraftKings and FanDuel.
The NFL renewed multi-year DraftKings and FanDuel partnerships and appointed Fanatics Betting and Gaming as an official betting partner.
Sportsbooks face increased prediction market marketing spending, with acquisition costs roughly $200 per trader versus $250 per sportsbook customer.
The roundtable addressed gambling harm as supporters expect Virginia lawmakers to revisit online casino legalisation in 2027.