By The Weekly Edge desk · · Updated
Paf and Meta are piloting an initiative aimed at preventing unlicensed gambling operators from advertising in Switzerland, iGaming Future reported. The pilot envisages extending the approach to additional markets.
Unlicensed operators face an initiative targeting their advertising in Switzerland, with expansion to additional markets envisaged.
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The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.
The pilot could help Paf and the Swiss regulator identify unlicensed gambling operators and affiliates reaching players through Facebook.
Paf’s pilot with Meta targets unlicensed gambling operators in Switzerland.
The case raises VNLOK's concerns about Meta and illegal gambling at a European level.
The reported licence expansion could add sports betting to Hard Rock Casino’s Dutch offering once launch preparations are complete.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.