By The Weekly Edge desk ·
Polymarket draws more branded search interest in US prediction markets, Gambling Insider reported, citing Blask data. Kalshi leads trading volume and is narrowing the search gap.
Operators face differing competitive positions: Polymarket leads branded searches, while Kalshi leads trading volume and narrows the search gap.
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Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
The partnerships give the tribes customer-facing apps while Kalshi operates the underlying exchange and settles transactions.
Four additional tribal agreements give tribes app ownership and customer management while Kalshi supplies exchange services.
The agreements give Kalshi advertising exposure and fan engagement opportunities across five MLB teams.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.
DICE gives investors ETF exposure to prediction market businesses, including private holdings in Kalshi and Polymarket.