By The Weekly Edge desk ·
Prediction markets captured 27% of World Cup wagering activity, iGaming Today reported. Kalshi’s trading volumes reached new highs, exceeding its previous peak during the Knicks’ playoff run.
The reported share points to prediction markets competing with sportsbooks for World Cup activity.
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The partnerships give the tribes customer-facing apps while Kalshi operates the underlying exchange and settles transactions.
Four additional tribal agreements give tribes app ownership and customer management while Kalshi supplies exchange services.
Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
The agreements give Kalshi advertising exposure and fan engagement opportunities across five MLB teams.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.
The agreements connect Genius Sports with two prediction market platforms.