By The Weekly Edge desk ·
GiG plans to buy an 80% stake in 888AFRICA for €16.4m, EGR reported on 26 August 2026. The supplier intends to raise more than €8m through share issues and loans to finance the acquisition. The transaction would mark its return to B2C after six years.
GiG’s proposed acquisition would restore its B2C presence, with share issues and loans intended to help finance the transaction.
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The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
A completed deal would return GiG to consumer-facing sports betting.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.
GiG’s proposed 80% acquisition requires further approvals and definitive agreements, with founders retaining shares and management involvement.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.