GiG completes €16.4m deal for 80% ownership of 888AFRICA
The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
Coverage since 13 August 2026. Open in the feed
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Activity summary: 888AFRICA appears in 8 entries across 0 markets. By desk: Deals & M&A 7, Funding 1. Computed from our records only.
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The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
GiG’s proposed 80% acquisition requires further approvals and definitive agreements, with founders retaining shares and management involvement.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
GiG’s proposed €8.5m fundraising would finance an acquisition returning it to B2C gambling after its 2023 B2B shift.
GiG’s proposed acquisition would restore its B2C presence, with share issues and loans intended to help finance the transaction.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.
A completed deal would return GiG to consumer-facing sports betting.
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