By The Weekly Edge desk ·
EGR reported that FanDuel, DraftKings DKNG · USD 18.90 2026-10-16 Data and Caesars described strong World Cup interest and turnover. H2 Gambling Capital said exchanges accounted for more than a quarter of legal US sports betting volume.
The report places exchange activity alongside traditional sportsbooks in the US betting market.
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Fanatics gains official NFL sportsbook partner status, filling a category vacant since the league’s previous agreements expired.
The agreements give three sportsbook operators NFL marketing rights and official data access while requiring cooperation on betting integrity and responsible gambling.
DraftKings, FanDuel and Fanatics Betting and Gaming gain additional NFL rights through commercial agreements for the 2026 season.
DraftKings and FanDuel retain NFL sponsorship agreements following renewals two weeks before the season’s opening.
The NFL renewed multi-year DraftKings and FanDuel partnerships and appointed Fanatics Betting and Gaming as an official betting partner.
The inquiry could inform MGC policy on safeguards for AI use in sportsbook marketing and responsible gaming.